Do you like people who are as real as can be? Do you like a good laugh & adventure? Well then let me introduce you to one of my good gal pals & bonafide pretty lady, Jacqueline! Backstory - we met as fashion interns, hustling like nobody's business. Her determination & honest commentary was a fresh breath of air. For real.
Ok here we go!
1. Can you tell us a little about yourself?
I grew up in LA, the SF valley to be exact and went to school for journalism. I've been writing since I was a kid but started writing for magazines when I was 19. I've written for several local magazines including LA Mag. I've been blogging for a few years but am really putting more effort into it since I moved to Oregon. I've always been into fashion and up until recently was a Copywriter at an e-commerce site. Aside from my writing, I'm kinda obsessed with brunch and I guess you could say I'm a foodie. I love trying new places and my friends refer to me as their own personal yelp. I guess that's just how I roll. I like staying on top of all the new and hot restaurants and bars. Also, who doesn't love brunch?
2. What are your greatest passions?
I love fashion and not in that cliche way of "I have a passion for fashion" but it's something that I've always been passionate about. I get excited about getting new clothes and how I'm going to style it ( I always have). I also love seeing the way other people dress (whether they know how to or not). It's so complex and amazing that you can really be whoever you want to be just by dressing up. I think that how you dress says a lot about who you are. You'd be surprised at what a difference it makes.
3. What do you love about living in Oregon vs California?
I love that everything is about finding your own adventure. It's so different you know? I feel like in LA it's kinda just there, handed to you. Everyone knows the cool spots cause everyone goes to the same places or are basically told where to go. In Oregon, you go outside, you're in nature, at a river, hiking, the ocean. It's really up to you how you want to spend your time. Everyone is so outdoorsy and genuinely nice. I also am so far loving the weather, it barely gets scorching hot. There's also a huge food, beer and wine culture. But differently than California. Just in my town Eugene, there's about a dozen microbreweries and all really good beer. People take their beer seriously here. No joke, they know what's up.
Also, I think the definition of hipster came from here. Because people are very eccentric in Oregon but not in the I'm trying too hard to not like things in LA hipster kinda way. It's more of a this is what I like and I don't care what anyone thinks attitude. I think I love that aspect of just being you. "Keeping Portland Weird." It's a thing.
4. Where are you favorite spots to eat & shop in LA & Eugene?
LA, god there's so many. Noshi Sushi, The Churchill, Mercado, Mama Shelter, Republique, Terrine, Steak and Whiskey, I literally can go on and on and on haha. But those are just a few.
Eugene, I haven't been here long enough but here's what I do love. Tacovore, Pure Sushi, and Market Provisions- Marche
For beer- Ninkasi and Oakshire
5. Whats your go to brunch order & why?
Eggs Benedict. Honestly I have no idea why I'm obsessed. It kinda just happened. I think I read somewhere that some place had the best eggs benny and it just became a thing I would always order. I figured if you couldn't make that right you probably couldn't make brunch that was good.
6. How did you first get involved in with blogging?
Funny story. I went to NY cause I thought I was going to move there. I reallllllly wanted to at one point. I met with a lady at Conde Nast hoping to get in at Vogue or some magazine as an editor. She told me that I wasn't a sell out to go to a magazine like Vogue. She complimented my style, particularly my shoes and asked me what I really wanted out of life. She told me that I should start up a blog and see where that takes me. I have to say, she was so right. I'm not a sell out. Never have been, and well I won't say never will be but I'd like to say I stay true to me. That was the best advice I ever received because it started the beginning of my career without me even knowing.
7. Tell me about some of the people you’ve met while working on your blog?
I've met a lot of PR peeps that want me to go to their events, some editors, other bloggers as well. I think blogging really took on a new life of its own. It started with me talking about where I would go out and what I would wear so I went to a lot of DJ things and met those kinds of people and then it moved into more about me and my style and I've met people like Song of Style (for a brief second) and dined with editors and influencers and dinners. So I guess a lot of people who are doing the same thing.
8. How would (someone) describe your blogging style?
I've been told by many people that I'm really witty and funny. I think I have that like no BS attitude about everything in life --including style. So I just write what I think, how I feel and it's very obvious. I'm especially funny when I'm not trying to be but that usually entails me being super blunt. I like to make fun of myself a lot and not take things too seriously, and that probably comes through in my writing.
9. A fashion rule you never break?
I don't think rules even exist anymore. I pretty much just wear whatever I want to wear now whether someone thinks it's cute or not. That's what makes it fun. Although, I'd like to say I wouldn't be caught dead wearing jesus sandals otherwise known as Birkenstocks.
10. What are some of your favorite labels?
You know I used to be ALL about the labels. YSL, Rag and Bone, you name it. But once your life revolves around fashion, and you know how they make this stuff, you're just like everything is kind of the same. It feels like things have been the same for years at least. So I'm not a big label person anymore. I like a lot more contemporary brands like Joie, J Brand, Steve Madden, and local designers. I feel like I don't need to spend an arm and a leg to basically buy the same thing ya know? There is one brand that I LOVE everything they have and it's a problem. BCBG. My closet is like half the brand. I can't help it. It's feminine and sophisticated and I love the BCBG brand as well is the younger brand, BCBGeneration.
11. What trend this season do you recommend people get in on?
The off-the-shoulder has been trending for A WHILE. It's really cute and perfect for summer. Dresses, tops, you name it. You can look like you just hopped out of Spain (insert dancing emoji girl)
12. What are some things you've learned since blogging?
Things are NOT always what they seem. I mean everyone is in the same boat. They're just putting out content and no one is better than anyone else. You gotta always remember why you started doing it. For me it's a portfolio. No I'm not trying to be famous, but I do it for me. Cause it's how I express myself.
Another thing, people will LOVE telling you that you can't do things. Especially if you aren't confident in your ventures. I think the person who has passion and ambition is always the one that stays at the top. Determination is your friend. You don't need to listen to the naysayers and haters. Example, I remember I was at a dinner with a former friend and her friends (big group of like 10) and they were mocking me. Back at the time before I literally knew no bloggers. And they were like oh "you're a blogger." And they all admitted they had been on my site. And I just laughed and said, well thanks for your page views, despite your negative condescending comments, clearly something brought you to my page. So yeah, I am a blogger. They all shut up after that. Whether it's jealousy or people just being jerks, they will always have something to say but that doesn't mean it should ever affect your craft.
13. What’s your rule of thumb when it comes to your blog in general?
I won't do anything that I don't feel represents my brand. Like I've had people try to collaborate but it doesn't fit so I say no. Another one for sure is I WILL not use other bloggers images without consent or at all to be honest. A lot of brands try to do this without even realizing that you're in violation of copyright infringement. The truth is, they can share the photos cause they have the rights to it but you do not.
14. What are some of the bloggers whom you look up to and why?
I look up to some of my friend bloggers like Miss Foodie Problems. I met her when she first started and I remember telling her "you're gonna be big I know it." And one year later her insta hit like 50K. Sometimes you just see that in people. She knows what she's doing and I admire that. Same with The Boho Socialite. She's such a badass blogger. Funny and witty. Like this girl can write. She's very unique and her blog blew up in the last year too. Even though they're my peers I always look to them for advice. They're great influencers!